Google Update – Is It Ignoring Keyword Links?

Could Google be ignoring links with keywords? I think it could be. It’s certainly a way for it to get out a monster it (and other search engines) have created.

A while back there was keyword bombing where people teamed up and used inappropriate anchor texts on links to popular websites for a bit of fun. Google acted against these links individually. But if they realise there is abuse of the system, why not ban it all together?

It’s been heavily reported that Google has attempted to drop the page rank of sites selling links. For example, those using PayPerPost and similar systems. In some cases it’s just being listed in the system has been enough to get sites dropped by a page rank. But being listed is outside of the site owner’s control – and this goes against the grains for Google’s own rules. So I’m not convinced about these reports.

Looking at blogs that are being paid to post to – don’t most of these make heavy use of important keywords in links? After all, if you are paying for links you want the best!

What makes me think Google is ignoring links with keyword phrases? Well looking at a couple of my own web sites an existing one dropped page rank in the October update. Studying which pages have the best page ranks, it’s those in which the links pointing to the page don’t use keyword phrases. These aren’t keywords used for the sake of it – they were chosen because they reflect the subjectc of the pages.

Another site – new and ranked for the first time has every page linked from the home page has a PR1. Except 1 page. Again, the description of this page uses keywords unintentionally (creating this site I tried to steer away from this).

It is known that many directory sites have suffered a drop in page rank – supposedly those selling one way links. One way links are known to improve page rank and Google could have stopped this industry by reducing the page rank of the directory sites abusing their page rank. Including keywords in the anchor text was another way of optimising pages / sites and is often used in directories.

So why should Google not be able to work out that stuffing anchor texts full of keywords is (a) typical of directories / link exchanges and (b) a sign of cheating? Reduce the power of links using keyword phrases for anchor texts and drop the page rank of sites that do that a lot and you penalise the directories from 2 sides at once.

You also penalise innocent sites. Those that maybe are legitimately using these keyword phrases – possibly accidentally.

Maybe the percentage of such links should be taken into account. Maybe one day it will. But if you are link building to improve your page rank, don’t put all of your eggs in one basket. Have at least some of the links using your site name or description – not just your favourite keywords.

Keith runs several successful internet marketing sites. You can contact him through www.janric.co.uk or catch up with latest musings on his blog.

What Is The Future Of SEO ?

All time search engine optimizers are finding way to gain link in various way. SEO people haven’t leaved any site or online media to get back links. Just think how nice the social networking media and there we also start marketing. It’s like door to door marketing in real word. If you are SEO and reading this post don’t you think we are sometime spoiling the information abused the social media & networking sites and breaking rules of content copying.112568901720.jpg

Since long SEO people are thinking what’s the future of this search engine marketing? As SEO if you see online world as a sea of websites and information. In one seconds hundreds of website are updated or added. If one information reveal in online world, thousands of imitate information start flowing in next minutes.

Content duplication is biggest problem. One sentence can be rewritten 10 differently but what about after that. We are getting millions of result on that. So duplication is the problem which we can’t solve in some extent.

If one new website launch it needs to compete with millions of website for different keywords. The competition is with service or product provider website, Blog post, articles, bookmarks and more. And off course some pages give same detail and some are meaning less.

Thanks to Google sandbox or Semantic Indexing (I am not sure with the difference with them or they are same). The WebPages which has less importance according to algorithm is send to Sand Box. The benefits of this effect to SEO people are:

  1. The competition is decreased
  2. Website owner will come to decrease sand box effect on their WebPages. (If they aware of this.)


Google is Threaten by SEO!!

Why I used this? Google have been noticed that some minds are working behind website to increase page rank, traffic and rank position in Google search. SEO are people who used Google rules to increase this all things without breaking rules. Google always want to give more relevant, authentic and best result to user. But due to SEO one can get irrelevant result. In short SEO is trying to fool Google Search Engine Algorithm. In short we threaten the Google algorithm. Google closed way to get first and we find too many ways. 😉

(This is the way I am thinking – its basis on my personal thinking only)

 

Increased Website Traffic – Case Study

My first independently done SEO website is ippe.com. I just want to share my work experience with this website so anyone can learn something from it. SEO can be learning by sharing and reading other experience.

 

It’s getting on first page of Google for too many keywords. See everyone will ask me that that keywords are not have lots of query in keyword research.

 

First at all the site is on industrial equipment. They have no content on sub pages. The web application they used for that base has no permission to put different Meta tags to sub pages.

 

I see its Google analytics people used random industrial equipment words to find product. As SEO we should know which people are going to use our website. People who work in industry have less knowledge of IT. The whole list is too random.

 

I started promotion of website by directory submission. Before that I planned out which keywords need to target. And before that I read about Google LSI, so I think it’s really helpful for me. I take a big risk in directory submission and try to use Google LSI.

 

Now I will tell you what I did in promotion. Total directory submission is 700 and some other promotion which one can do in a day.

 

And want to know what the result is? I am getting more than 450 clicks per day.

 

I had stopped promotion since a week because I don’t have RSS, Sitemap, Robots.txt and articles. Don’t know how I am going to manage it. Just trying to create 3- way linking.

 

Now the other drawback of website, on home page they have two advertise. And the visitor of website is not able to find things easily on that website. They click advertises and leave that website. Hope that they will solve that problem.

 

Here are screen shots:

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Increased Website Traffic – Case Study – part2 – Ranking Report of Ippe.com

Excel Sheet of Ranking Report. For more than 10 words its on first page of Google. The number is showing position not page no. within 10 means its on first page. The ranking can be change when you check it live. Time is shown when I take this report.

Google Yahoo! MSN AOL Alta AllThe Yahoo! Open Look

“surplus process plant & equipment” 5 9 3 3 9 9 No No No

(10/19/2007 – 10:00 PST)

“used plant for sale” 13 No No 9 No No No No No

(10/19/2007 – 09:59 PST)

“used evaporator” 10 No No 7 No No No No No

(10/19/2007 – 06:47 PST)

“used plant equipment” 24 No No No No No No No No

(10/19/2007 – 06:47 PST)

“used centrifuge” 17 No No No 42 42 No No No

(10/19/2007 – 06:46 PST)

“used centrifuge” 17 No No No 42 42 No No No

(10/18/2007 – 09:43 PST)

“used industrial equipment for sale” 11 No No 8 No No No No No

(10/19/2007 – 10:26 PST)

“spray drier sale” 4 30 No 4 No No No No No

(10/19/2007 – 10:21 PST)

“processing plants” 8 No No No No No No No No

(10/19/2007 – 10:20 PST)

“used plants for sale” 10 No 10 8 No No No No No

(10/19/2007 – 10:06 PST)

“used processing plant” # 1 #2 #2 #1 #2 #2 No No ERR

“pusher centrifuge” 37 37 No No No No No No No

(10/19/2007 – 10:32 PST)

“used centrifuge” 17 No No No 42 42 No No No

(10/19/2007 – 10:32 PST)

“used centrifuge” 17 No No No 42 42 No No No

(10/19/2007 – 10:32 PST)

“sur plus chemical sale” 5 No No 5 No No No No No

(10/19/2007 – 10:38 PST)

“processing plants” 8 No No No No No No No No

(10/19/2007 – 10:37 PST)

“processing plants” 8 No No No No No No No No

(10/19/2007 – 10:37 PST)

“spray drier sale” 4 30 No 4 No No No No No

(10/19/2007 – 10:37 PST)

“used evaporator” 9 No No 10 No No No No No

(10/23/2007 – 09:27 PST)

“used compressor” 9 No No 9 No No No No No

(10/23/2007 – 09:27 PST)

“pusher centrifuge” 24 37 No No No No No No No

(10/23/2007 – 09:18 PST)

“centrifugal air compressor” 44 No No No No No No No No

(10/23/2007 – 09:18 PST)

“rebuilt equipment” #1 No No #1 #49 #49 No No ERR

“industrial used equipment” 48 No No No No No No No No

(10/23/2007 – 09:32 PST)

“industrial plants for sale” 13 13 No 8 12 12 No No No

(10/23/2007 – 09:32 PST)

“used distilling equipment for sale” 11 No No 9 No No No No No

(10/23/2007 – 09:32 PST)

“surplus electric motors” 10 #37 No #10 #38 #38 No No ERR

” compressors for sale” 8 39 10 9 38 38 No No No

(10/23/2007 – 09:37 PST)

“clark centrifugal compressor” 6 6 No 6 6 6 No No No

(10/23/2007 – 09:37 PST)

“used plant for sale” 14 No No 10 No No No No No

(10/23/2007 – 09:36 PST)

“used dc motors” 2 12 2 2 13 13 No No No

(10/23/2007 – 09:35 PST)

“used industrial equipment for sale” 11 No No 8 No No No No No

(10/23/2007 – 09:34 PST)

“rebuilt equipment” 1 No No 1 49 49 No No No

(10/23/2007 – 09:32 PST)

“industrial used equipment” 48 No No No No No No No No

(10/23/2007 – 09:32 PST)

“industrial plants for sale” 13 13 No 8 12 12 No No No

(10/23/2007 – 09:32 PST)

“used distilling equipment for sale” 11 No No 9 No No No No No

(10/23/2007 – 09:32 PST)

“urea plant” 9 2 6 5 4 4 No No No

(10/23/2007 – 09:46 PST)

“used chemical equipment” 11 No 9 9 49 49 No No No

(10/23/2007 – 09:46 PST)

“clark centrifugal compressor” 6 6 No 6 6 6 No No No

(10/23/2007 – 09:44 PST)

” agitated thin film evaporator” No 14 9 No 16 16 No No No

(10/23/2007 – 09:44 PST)

“used dc motors” 2 12 2 2 13 13 No No No

(10/23/2007 – 09:43 PST)

“surplus electric motors” 14 37 No 10 38 38 No No No

(10/23/2007 – 09:38 PST)

” compressors for sale” 10 39 10 9 38 38 No No No

(10/23/2007 – 09:37 PST)

“clark centrifugal compressor” 6 6 No 6 6 6 No No No

(10/23/2007 – 09:37 PST)